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Welcome to
Beliefology
Quiet the noise…
When you transform your beliefs, you transform your life...
“We may not be able to change what happened in the past, but we can radically change how we feel about it".
“We may not be able to change what happened in the past, but we can radically change how we feel about it".
This shift in perception, and new relationship to your past, is what unlocks the future.
This shift in perception, and new relationship to your past, is what unlocks the future.
This is the power of Belief Coding®.
Welcome to Beliefology.
Where Belief Coding® meets life coaching.
Beliefology is for anyone who recognises that they may be the one standing in their own way, even if thats not been aired yet.
If your life seems to be on repeat with the same scenarios and the same feelings coming up again and again, the same stories, different faces different places, then maybe now might be time to take a look at the common denominator.
Hi my name is Alicia Mitchell, I am the founder of Beliefology, the combined power of scientifically backed and independently peer reviewed method Belief Coding® plus extensive real world experience gained through my own significant healing journey and a reputation for being the one people come to when they have something on their mind.
I've been in training for this one way or another most of my life!
Having spent YEARS in this place of feeling stuck, like life is on repeat, I can genuinely say I know what it's like. It’s for this reason I initially studied Belief Coding, to help myself.
From that moment on in 2024 life has changed radically for me, and I have seen first hand what it can do for others in the people I have shared this incredible technique with. I know beyond doubt that it can do the same for you, and we have the data to prove it!
So, if you are genuinely ready for change, I am here and ready to help.
HOW BELIEF CODING® WORKS
The Sub-Conscious Mind
Our beliefs are like the operating system of our mind. They determine what we pursue, how we respond, how we behave, what we think is possible and to a point, how we allow ourself to be perceived.
Simplified; there are two types of beliefs. Your conscious thoughts and beliefs and your unconscious subconscious thoughts and beliefs. One you will be well aware of, and the other goes on in the background largely unchecked, this is where we get stuck.
There are certain thoughts you just can’t think your way of because they don’t happen in that part of the brain.
The subconscious mind will work 24/7 to prove and gather evidence to form an idea of what is going on, and who exactly you are. The number one priority here is to keep you safe by keeping you on a “known path” making it near impossible to make radical decisions or behave outside of this "known character.”
This is the reason why embarking on genuine healing and becoming the "healed version" of you can initially feel so unsafe. The subconscious mind doesn’t know this version of you yet. It has no evidence to prove you will be safe as this person, even though the logical conscious mind knows full well that from this healed, empowered, happy, secure version you will be more likely to make better, more constructive and positive life choices.
This internal trust issue is a phenomenon known as "sub-conscious caging" and is what keeps so many stuck, preventing them from reaching out for the very help they “know" will actually work.
Healing requires us to consider identifying as ‘healed’ at some point.
Healing is a process we pass through on the way to reclaiming our true identity. The un-compromised, full effective version of you
Your Belief Coding® Journey
1. Identify Limiting Beliefs
At the beginning of each session, we uncover the hidden beliefs lurking in the background —the stories you've been telling yourself about what's possible. These beliefs often trace back to childhood, past experiences, or messages from others.
Through powerful questioning and reflection based on information you offer (there is no “extracting) we will shed light on the beliefs that have laid hidden, sabotaging relationships, momentum, health, or happiness. This awareness alone creates the possibility for change.
2. Recode New Beliefs
Using the Belief Coding® method, we systematically reprogram limiting beliefs into empowering ones. This isn't just visualisation or affirmations—it's a neurologically-based process that creates lasting change in how your brain processes information. This process is proven to be stored in the area of the brain responsible for long term memory.
You choose your new beliefs.
At no point are you told what you “should” believe, or should be thinking. Nor will you be asked to think about things you’d rather not visit. You steer the process.
The session is designed to eliminate layers built on outside influences and reveal the real you hidden beneath.
Many experience this as a dream like state and deeply comforting.
3. Aligned Action
With your new empowering beliefs in place, you will naturally take different actions—ones that align with the version of you who owns those beliefs.
You may start pursuing opportunities you didn't see before, start saying yes to possibilities that you would have usually say no to, and showing up with confidence you didn't have before.
And the best part is this happens from your unconscious mind. Often you won’t even notice, you’ll just become aware at some point that it is already happening!
Belief Coding® continues to gain scientific proof.
This isn't wishful thinking or motivational fluff. Belief Coding® has a published, peer-reviewed study behind it, indexed on PubMed — you can read it in full here.
The study looked at 75 people dealing with anxiety, depression, or panic disorder, using recognised clinical measures alongside EEG brain scans to track what was actually happening in the brain during sessions. The results showed measurable changes in brain activity — the kind of thing you can't fake or talk yourself into.
It's a single study, it's early days.
What I will tell you is that this openness mattered to me when I was choosing what to build my practice around.
More research is underway, and I will keep this page updated as it comes in.
Belief Coding® was founded in 2021 by Jessica Cunningham and has been gathering momentum ever since with a growing international community of facilitators.
Please be aware, Belief Coding® isn't a replacement for medical or psychiatric care — if you're navigating a diagnosed condition, please keep your GP or therapist in the loop alongside this work.
About me
Fed up of going around in circles?
I was, well, and truly, Fed-Up!
No one ever explained to me how the subconscious mind works. I had no idea I couldn't think or meditate my way out of the “subconscious cage” I was in, and that very few people can.
Whether its believing you can or can’t do xyz, or do or don't deserve to be heard or seen, or are too old, thin, boring, fat, intelligent, tall or young for what ever it is you would like in life, please know that these beliefs don't define who you are.
They are yours to keep or change, even if they were “gifted" to you by someone important at the time, or it felt important to listen and take note. Deep within you you know what it is you would rather believe and can hear the life you would rather be living.
There is no need to throw the baby out with the bathwater.
Big change can come from reframing how we feel.
By identifying beliefs that no longer serve you and by bringing them to your conscious mind, you alone can start the process of loosening their grip.
And if you want further help you know where to find me now.
Beliefology.co.uk…
I am here for you
Alicia Mitchell x
Client Testimonials
Belief Coding® is powerful beyond words, but don't just take my word for it. Here is some feed back from clients I have helped.
Alicia has a completely unique style of facilitating which I deeply resonated with, she’s a maverick and free spirit!!
The session flowed beautifully and instinctively, and although the original discomfort was around money, she held the space so compassionately that I was able to release a huge amount of grief and regret ❤️
I left the session floating and fizzing with emotion and gratitude 🙏
Thank you so much Alicia, you really were born to do this!! 🙌🙏💫
Elena S. from the UK
Don't Let Old Beliefs Hold You Back
Stop settling for less than you deserve.
Outdated beliefs can be costly in multiple ways —in success, in happiness, in the life you could be living. But here is the good news:
they can be changed.
Book a free discovery call and take the first steps toward the breakthrough you've been looking for.
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